Posted in App Design

Good Logo Design

The most important things for a good logo design is that it is simple, memorable, timeless, versatile and appropriate for the product.

Simple logo designs allow for easy recognition, making the logo versatile and memorable. Good logos often feature something unique without being overly exaggerated.

Simple logos aim to attract the attention of the consumer for use in advertising, aiming to be unique and simple enough to remember. A good example of this is how Nike- the world’s largest shoe manufacturer is a very simple graphic swoosh but is known worldwide.

1200px-logo_nike-svg

As well as the simplicity of designs, being memorable is also incredibly important. Effective logos should be memorable, which is achieved by having a simple yet appropriate logo.

A good example of this is the simple yellow arches over a red background for Mcdonalds which the vast majority of people know.

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An effective logo should be timeless, meaning that it will endure time and still be effective in 10, 20, 50 years.

The best example of this is the Coca-Cola logo when compared to the Pepsi logo, a simple and timeless logo can be very effective. It has barely changed since 1885 while the Pepsi logo has gone through many changes over the years before eventually getting to its current logo.

504x_pepsivscoke

Effective logos should be able to work across a variety of mediums and applications- the logo should be functional. For this reason, logos should be designed in vector formats to ensure it can be scaled to any size. It should also be able to work in both horizontal and vertical formats. If your logo can be printed in one colour, printed on something as small as a postage stamp, as big as a billboard and printed in reverse (a light logo on a dark background) then your logo is an effective design.

One way to make sure a design is versatile is to begin designing in black and white so you’re able to focus on concept and shape rather than colour. You must also be aware that more colours mean more printing costs in the future for the company.

The logo should also be appropriate for its intended purpose. For example, the ‘ToysRUs’ logo is very appropriate and effective because it is a childish font and colour scheme. If this style was used for a law firm, it wouldn’t be nearly as appropriate. Logos should also somewhat be known to speak for themselves. Car logos don’t need to show cars, computer logos don’t need to show computers etc. as a logo is purely for identification and should work well enough to not need to show what products it may sell.

Clever ways that also make a logo design good is hiding meanings within logos such as the arrow on the Amazon logo pointing from the ‘A’ to ‘Z’ to show how many products are on Amazon.

amazon_logo_rgb

Additionally, the Pinterest logo ‘P’ looks like a red pin and the website is used to ‘pin’ your ‘interests from the internet. Hence the name- Pinterest.

pinterest

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Posted in Maya

Lighting Task

Light Types:

Ambient- brightens all parts of the scene uniformly. Useful for: simulating a combination of direct & indirect lighting

Directional- even illumination of a scene using parallel rays of light. Useful for extremely far away sources such as sunlight

Point- Light radiates in all direction from a single point. ideal for omnidirectional sources such as light bulbs

Spot- creates a cone of light in one direction. useful for beams of light such as a flashlight or lighthouse

Area- 2D rectangular light sources. Useful for windows and ceiling lights but it takes longer to render.

Volume- light fills a 3d shape (sphere, cylinder) useful for a visual representation of light

3 point lighting:

Key light- the main source illuminating the object

Secondary fill light- highlights the details of the object

Backlight- distinguishes the  object from the background

Attributes of light:

Intensity- how much light emitted from the light source

Fall off/decay- how much light diminishes away from the source light (fall-of)

Cone angle- width of the lights cone of influence- area outside cone not illuminated

Penumbra angle- fall of at the edge of cone angle- more gives a softer edge to the light cone

Drop-off- how much the light diminishes at the outer edges

Colour- set an RGB colour for the light, affects the colour of a scene

Light controls-

Aim from/aim at- how close you have the light has an effect, so if you wanted the light closer then you bring the light closer to the object, aiming it at an object and creating a different effect.

Fall-off rate- every time you move the distance away, the light disperses

Cone radius can increase & decrease the softness and hardness of a scene

Things to think about in modelling and lighting:

  • Cone radius
  • Penumbra/umbra control
  • Look to photographers for good techniques
  • Think in terms of balance
  • Avoid the overly dramatic
  • Look at natural lighting
  • Avoid saturated lights and hues
  • Normally only need a few lights
  • Avoid disco colours and effect

Shadows-

Depth map- an image or image channel that contains information relating to the distance of the surfaces of scene objects from a viewpoint.

Raytrace- a rendering technique for generating an image by tracing the path of light as pixels in an image plane and simulating the effects of its encounters with virtual objects.

Shadow effects-

Hard shadows- Used for artificial lights and to project shadows with clearly defined shapes, such as when you want your audience to recognize a villain by watching their shadow on a wall.

Soft shadows- Used for realistic shadows such as natural light outside or indirect light.

Fall-out-

Link to tutorial

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Posted in Uncategorized

UCAS Personal Statement

Personal statement

by Jade Johnson

In the last two years, I have been attending a BTEC Extended Diploma in Games Digital Design where I have been engaged in learning the principles of design and game creation. Within this course, I have been learning how to generate ideas for my designs. In addition, I have also learned the most current digital applications which enable me to create my outputs. The briefs which have been given to us have been engaging, creative and inspiring. We have explored the following mediums; animation, illustration, moving image and 3D. The scope of the course has helped me understand the complexities of being a digital designer.

I am applying for an animation and games design course as I have always had a fondness for animation from a young age and now aspire to become an animator where I can create and develop characters and conceptual artwork for games and feature films. This subject interests me because I do lots of sketches and watercolours in my spare time and adore the designs in games and films, as well as the characters and the world that they inhabit. The artists that I aspire to be like are …..

My current Level 3 games design course has allowed me to develop my skills and extend my portfolio. Also, I am updating my blog which serves as my online digital portfolio https://wordpress.com/post/kcimgdjadejohnson.wordpress.com. In my studies, I’ve done a lot of art as well as games design as they are my interests. I draw a lot in my sketchbook for initial ideas to develop further. I study filmmaking as part of my current course and I am becoming more familiar with the impact of different environments, lighting, camera and scene setup, the qualities of different shots to the final outcome. I can then transform this knowledge and apply the techniques when working with digital software to build a fantasy environment so it would look convincingly realistic.One of my biggest and most important skills is art and design as well as developing skills in Photoshop, Illustrator, Maya and Premiere Pro.

BTEC example…????

Whilst volunteering at MCM Comic Con I managed and organised large groups of people to take group photos and to take part in different activities. I have also engaged in creative writing where I have written several short stories and poems that have been published in anthologies. I have designed a custom logo for a friend’s costume work as well as a possible design for a clothing company in the past. I have also completed a week’s work experience at Sacred Heart Primary School as a Teaching Assistant where I helped students to complete their work.

 

My future career goal is to become an animator to ideally work on feature films or games and to work with character design, concept art and possibly costume design. I have always been interested in drawing up characters for possible games that I would wish existed and in creating the imaginary world around them. I also have a great interest in physical costume design and making. I can imagine myself in the future becoming a costume designer for film and theatre.


(protoype)

I’m applying for this animation and games design course because I hope to be an animator in the future and make characters for games and films.

 

This subject interests me because I do lots of art and design in my spare time and adore the designs in games and films, as well as the characters and the world that they’re in.

 

I think I’m suitable for this course because I am currently studying level 3 games design and developing my current skills and extending my portfolio. Also I am keep updating my blog which serves as my online digital portfolio.

 

In my studies, I’ve done a lot of art as well as games design as they are my interests. I draw a lot in my sketchbook for initial ideas development. I study filmmaking as part of my current course. I am becoming familiar with the impact of different environments lighting, camera and scene setup, the qualities of different shots to the final outcome. I can then transform this knowledge and apply the techniques when working with digital softwares and build a fantasy environment so it would look convincingly realistic.

One of my biggest and most important skills is art and designing as well as developing skills in Photoshop, Illustrator, Maya and Premiere Pro.

 

I’ve managed and organised large groups of people at MCM Comic Con to take group photos to take part in different activities. I also engaged in creative writing. I have written several short stories and poems that have been published.

 

I’ve designed a custom logo for a friend’s costume work as well as a possible design for a clothing company in the past. I have completed a week work experience Sacred Heart Primary School as teacher”s assistant, help students to complete they work.

 

I would like to become an animator and work with character design, concept art and possibly costume design. I have always been interested to draw up characters for possible games that I would wish existed and in creating the world around them. I also have great interest in physical costume design and making. I also can imagine myself in the future to become a costume designer for film and theatre.

 

Posted in Maya, Unit 52, 3D Animation

Basic Animation

We made 3 shapes, using keyframes to make them move.Screen Shot 2017-10-04 at 10.39.57.png First I selected the pyramid, right clicked and selected the ‘key selected’ button, which turned the box red to show a keyframe had been added.

Screen Shot 2017-10-04 at 10.40.09.pngScreen Shot 2017-10-04 at 10.40.18.png

Then, I moved the time slider to the 24th frame, moving the triangle to a different place and clicking the key selected box again. Screen Shot 2017-10-04 at 10.41.01.png

I did this for each shape until each shape had moved.

Posted in Maya

Maya Exercises

We were asked to make various objects in Maya as practice to get used to the tools we need to use. For instance, we made a column and steps using shortcuts to make the steps smaller each time and also to duplicate the columns to make 4, making it into a monument of sorts. Link to tutorialScreen Shot 2017-10-04 at 09.17.08.png

We were also asked to make a spaceship, which was going well at first as we used the extrude tool to pull it into different shapes but soon became unrecognisable the more I continued to play around with it, it looks more like a paper aeroplane than a spaceship. I also learned that if you press ‘2’ then it changes your work into more smoothed out shapes.

Screen Shot 2017-10-04 at 09.19.59.pngScreen Shot 2017-10-04 at 09.20.10.png

Posted in Sidescroller

Sidescroller Game Treatment

I don’t have a name for my game yet?

The protagonist of my story is a young warrior girl called Adelaide (meaning noble & kind) Brandt (meaning sword). The story is set in medieval times in a fantasy kingdom called Amber. My game is about a warrior searching for her teammates where she is trying to save them from various enemies (the game has different types of enemies organised by strength), the task is to defeat all enemies.

The aim of each level is to free one of her teammates which are captured by the strongest enemy in each level. When you collect one of her teammates you can switch the gameplay between them which allows you to switch between different abilities. Each character in its ability and strength is the same, however, you do need all the characters released in order to defeat more difficult enemies and complete the game. Some of the characters possess the ability to attack harder, some have more health and defence so you would essentially be using the majority if not all of the unique characters to complete the game.

My game is about a warrior searching for her teammates were she is trying to save them from various enemies (the game has different types of enemies organised by strength), the task is to defeat all enemies. The aim of each level is to free one of her teammates which are captured by the strongest enemy in each level. When you collect one of her teammates you can switch the gameplay between them which allows you to switch between different abilities. Each character in its ability and strength is the same, however, you do need all the characters released in order to defeat more difficult enemies and complete the game. Some of the characters possess the ability to attack harder, some have more health and defence so you would essentially be using the majority if not all of the unique characters to complete the game.

Each character in its ability and strength is the same, however, you do need all the characters released in order to defeat more difficult enemies and complete the game. Some of the characters possess the ability to attack harder, some have more health and defence so you would essentially be using the majority if not all of the unique characters to complete the game.

You fight against shadow-like monsters to rescue your teammates, similar to the style of the nightmare creatures in ‘Don’t Starve’.

Link to monsters in Don’t Starve

insanityScreen Shot 2017-10-10 at 10.07.36.pngScreen Shot 2017-10-10 at 10.08.12.png

A game similar to my idea of how I’d like my game to look like is Rayman: Legends because of the beautifully detailed forest and castle scenes since that is where I want my game to be set.

Link to Rayman: Legends Forest Gameplay

Link to Rayman: Legends Castle Gameplay

Mais concept arts de Rayman Origins, por Floriane Marchix | THECAB - The Concept Art Blog via PinCG.com★ || CHARACTER DESIGN REFERENCES (https://www.facebook.com/CharacterDesignReferences & https://www.pinterest.com/characterdesigh) • Love Character Design? Join the Character Design Challenge (link→ https://www.facebook.com/groups/CharacterDesignChallenge) Share your unique vision of a theme, promote your art in a community of over 25.000 artists! || ★Drown Your Eyeballs in Rayman: Origins' Gorgeous Concept Artraymanlegends_environment_frogs_level_07_by_aymeric_kevinmaxresdefault

 


Calanthe- beautiful flower (English, rare)

Chrysanta- golden flower (English, rare)

Ayaka- colour, flower (Japanese)

Athena- flower, bloom (Greek mythology)

Iris- rainbow (Greek)

The protagonist of my game is a forest goddess who’s forest has been taken over by darkness and colourless, ink-like monsters which made the landscapes colourless and dead;  in which she has to bring colour back to the forest in order to save it. The enemies in the game are organised by strength in the levels.

The enemies you fight in this game would be shadowy, ink characters in a similar style to ‘Don’t Starve’ and ‘Bendy and the Ink Machine’.

Link to monsters in Don’t Starve

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Link to monsters in Bendy and the Ink Machine

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Much in the way of Epic Mickey, you’ll have the ability to splash colours around and bring back colour and life to the forest around you. I enjoy the aesthetic and the forest look of Rayman: Legends, as well, and would like the setting of my game to look similar to this.

Link to Epic Mickey Gameplay

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Link to Rayman Legends Gameplay

Rayman Legends Pre-Order Offers Free Rayman OriginsChristophe MESSIER - Ray Man - Visual development